Shopify Storefront Services
Template-based builds, theme optimisation, storefront refresh.
Bespoke Shopify and Shopify Plus builds.
Magento, WooCommerce, BigCommerce, PrestaShop, custom platforms → Shopify.
Performance, UX, CRO, compliance, Core Web Vitals.
Ongoing support, updates, bug fixes, feature enhancements.
Optimisation & Growth Services
UX/UI, checkout flows, funnel optimisation, A/B testing.
Klaviyo, Omnisend, Postscript integrations for retention and lifecycle marketing.
Specialist Services
Extend storefronts into iOS/Android apps (loyalty, push notifications).
Tiered pricing, account management, ERP/CRM integrations.
Mobile Applications
Branded apps with engagement features (loyalty, memberships, subscriptions).
Ready to accelerate your eCommerce growth?
We build and optimise high-performing Shopify storefronts and mobile experiences.
Get in Touch
Shopify Storefront Services
Template-based builds, theme optimisation, storefront refresh.
Bespoke Shopify and Shopify Plus builds.
Magento, WooCommerce, BigCommerce, PrestaShop, custom platforms → Shopify.
Performance, UX, CRO, compliance, Core Web Vitals.
Ongoing support, updates, bug fixes, feature enhancements.
Optimisation & Growth Services
UX/UI, checkout flows, funnel optimisation, A/B testing.
Klaviyo, Omnisend, Postscript integrations for retention and lifecycle marketing.
Specialist Services
Extend storefronts into iOS/Android apps (loyalty, push notifications).
Tiered pricing, account management, ERP/CRM integrations.
Mobile Applications
Branded apps with engagement features (loyalty, memberships, subscriptions).
Ready to accelerate your eCommerce growth?
We build and optimise high-performing Shopify storefronts and mobile experiences.
Get in Touch
YaYa Organics
The Brief
YaYa Organics, a U.S.-based natural wellness brand specialising in family-safe repellents and skincare, approached Red Fox to improve their declining search visibility, increasing abandoned carts, and low repeat purchase rate. With customers split across Amazon and DTC, the brand needed a stronger onsite customer experience, better retention flows, and consistent organic traffic growth.
Our goal was clear:
Strengthen SEO performance, fix core conversion issues, and build automated customer journeys that increase returning customers.
Industry
Natural Wellness / Organic Personal Care
Project
SEO + CRO + Klaviyo Retention Build
Technology
Shopify
Klaviyo Email Flows
Technical SEO
On-Page Optimisation
PDP Template Enhancements
CRO Framework
Performance Tracking & Reporting
Website
The Challenge
YaYa Organics faced several key issues:
- Low keyword visibility—most priority search terms were outside the top 10, limiting organic traffic.
Example: “tick removal tool” ranked 11 in June and was not driving consistent clicks. - High abandoned cart rate due to weak PDP structure and unclear product benefits.
- Low repeat customer rate, especially for seasonal products like tick repellents.
- Short session durations, with average engagement time at only 38 seconds in June.
The brand needed measurable improvement in both traffic quality and on-site conversion behaviour, especially going into peak summer season.
Our Solution
We implemented a three-part growth strategy:
1. SEO Overhaul for High-Intent Keywords
- Comprehensive keyword mapping
- Rewritten PDP content with benefit-led copy
- Technical optimisation (meta structure, alt attributes, link architecture)
- Cross-linking framework across repellents, outdoor products, and seasonal categories
- This led to significant keyword movement across all core search terms.
2. Conversion-Focused PDP Template Enhancements
- Clearer value propositions (safety, natural ingredients, family use)
- Stronger hero sections
- Simplified comparison tables
- Updated imagery and compliance-aligned claims
- Faster mobile rendering
3. Klaviyo Setup & Automated Email Flows
- Abandoned cart flow
- Post-purchase replenishment sequences
- Win-back flows
- Browse abandonment
- Review request automation
These flows were designed to lift DTC retention and reduce reliance on Amazon.
Outcome
After 90–120 days of SEO, CRO, and retention improvements, YaYa Organics saw:
- 80% of keywords ranking in the top 10
- 4× increase in user engagement time
- Consistent growth in organic traffic month over month
- 20% uplift in returning customers
- Significantly reduced cart abandonment, driven by clearer PDPs, stronger value messaging, and automated Klaviyo recovery flows
- A stronger, mobile-first PDP experience designed for higher add-to-cart rates
- A fully automated retention engine built around Klaviyo
YaYa Organics now runs a more sustainable DTC channel with stable organic acquisition, higher onsite conversion confidence, and improved customer lifetime value-reducing reliance on paid ads and marketplace sales.