Email & SMS Marketing – Lifecycle Automation That Converts
We help Shopify brands turn customers into communities.
Through intelligent email and SMS automation, Red Fox designs and implements systems that drive retention, increase lifetime value, and reduce reliance on paid ads.
Klaviyo Partner · Shopify Plus · Retention Automation · Lifecycle Strategy
Stop chasing traffic. Start maximising what you already have.
Acquisition is expensive. Retention is scalable.
We help Shopify brands turn existing customers into loyal repeat buyers through automated lifecycle marketing – where every message is personalised, timely, and measurable.
Outcomes:
- More revenue from existing customers.
- Automated flows that re-engage and reactivate.
- Personalised content that builds long-term loyalty.
- Integrated data between Shopify, Klaviyo, and SMS platforms.
Email Marketing Automation
Smarter email automation for modern commerce.
We design automated email journeys that nurture customers throughout their lifecycle – from first touch to loyal repeat buyer.
Using Klaviyo or Omnisend, we build flows that deliver the right message, to the right segment, at the right time.
Deliverables:
- Welcome, post-purchase, win-back, and cart recovery flows.
- Segmentation and behaviour-based targeting.
- Custom templates aligned to your brand design.
- Deliverability audits and ongoing optimisation.
SMS Marketing
Direct, personal, and impossible to ignore.
SMS creates instant impact – when used intelligently.
We integrate Postscript or Klaviyo SMS to deliver high-converting automations like product launches, back-in-stock alerts, and limited-time offers.
Every message is GDPR- and TCPA-compliant, ensuring reach without risk.
Deliverables:
- Automated SMS flows for key lifecycle moments.
- Consent management and compliance setup.
- Integration with email automations for unified communication.
- Creative copywriting for high engagement rates.
Retention & Lifecycle Strategy
From first purchase to lifelong loyalty.
We don’t just build campaigns – we architect retention ecosystems.
By combining Shopify purchase data with Klaviyo and SMS insights, we automate every touchpoint: onboarding, engagement, reactivation, and loyalty.
Each flow is tested, tracked, and refined to maximise long-term value.
Analytics & Behaviour Tracking · Shopify CRO Insights
Analytics & Heat-Mapping
See what your customers see.
We use tools like GA4, Hotjar, and session recordings to understand how real customers navigate your store.
Heatmaps, scroll depth, and click tracking expose friction and missed opportunities – so optimisations are always based on real data, not assumptions.
Platform Integrations
One connected ecosystem.
Unlimited growth potential.
Our integrations ensure your marketing tools, data, and storefront operate as one.
We connect Shopify with Klaviyo, Omnisend, and Postscript to create a single source of truth for customer engagement and revenue attribution.
Klaviyo · Omnisend · Postscript · Shopify Flow · HubSpot · Google Analytics
Strategy + Creative
Intelligent automation meets creative excellence.
Great automation only works if it feels human.
We combine data-driven logic with design and copywriting that embody your brand voice – ensuring every campaign is visually consistent and emotionally resonant.
Every email and SMS is crafted to educate, engage, and convert.
How We Deliver Email & SMS Projects
From technical setup to creative execution, our process is built for precision and measurable results.
Audit & Strategy - Review your current email and SMS performance, data quality, and revenue attribution.
Segmentation & Flow Mapping - Define customer journeys and behavioural triggers.
Platform Setup - Configure Klaviyo, Omnisend, or Postscript for automation and compliance.
Design & Copywriting - Create branded templates and dynamic content.
Testing & Launch - Validate triggers, timing, and deliverability.
Technology & Integrations
Tools that power Shopify growth.
We work with the industry’s leading analytics and optimisation platforms to deliver accurate insight and reliable results.
Our CRO stack integrates directly with Shopify and Shopify Plus to track data across every touchpoint.
Case Studies
Lifecycle marketing that drives measurable results.
- DTC Beauty Brand - Klaviyo automation rebuild: +42 % email-attributed revenue.
- Subscription Retailer - SMS flow integration: +25 % returning customers.
- Home & Lifestyle Brand - Win-back series: +30 % retention in 90 days.
Testimonials
What our clients say.
“Red Fox rebuilt our Klaviyo system from scratch. The new flows are beautifully designed, automated, and now generate more revenue than our ads.”
— Founder, Lifestyle Brand (UK)
“The SMS campaigns they set up paid for themselves within the first month. Perfectly timed and fully automated.”
— E-Commerce Manager, Apparel Retailer (US)
Let's Go!
Ready to turn your customer list into your strongest revenue channel?
Red Fox builds automated email and SMS systems that drive retention, loyalty, and lifetime value – powered by Klaviyo, Omnisend, and Postscript.
eCommerce Consulting
Looking for strategic guidance before you build?
Our consulting practice helps you make smarter decisions before you invest in development – from platform selection and performance audits to
compliance and AI readiness.