Case Study


Created a web presence that resulted in 400% increase in overall traffic maintaining a sale volume above the client’s expectations while constantly reducing the cost per sale.

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A 360 degrees analysis and strategic launch of online marketplace increased sales by 300%. In working with Red Fox, they hoped to renovate their online storefront, update ecommerce functionality, and improve merchandise to reflect their success and high-end appeal. Also wanted to strengthen their brand to existing customers and further reach the broadening European market.

Worked with the marketing and the technical service team, to develop a slick look coupled with refined ecommerce functionalities offering even the most discerning online shoppers a great ecommerce experience. Among the site’s merchandising features is a Product Trial tool that allows the user to try different lenses/frames on their faces. The tool, developed in HTML5 enables even the iPhone & iPad users to access it directly that further helps broaden their online shopping audience to customers on the go, increasing sales and conversions.

Within two months, Thin Lenses saw a whopping 300% increase in their online sales, creating more reach and opportunities.

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