Holiday season is just around the corner. And as usual, online businesses start to gear everything up to ensure the best of everything. No doubt, holiday season is the most profitable time of the year especially for online retailers. In fact, 40% of their annual revenue comes from the last quarter of the year alone.

Truth be told, due to the busyness of our daily ecommerce business routine, we tend to forget and neglect to prepare for the coming holidays. It’s been a few times for sure that you forgot to plan and prepare for some promotions.

Importance of Planning Ahead

During the last three month of the year, there are a number of holidays that fall in it. This means busyness for most retailers and ecommerce entrepreneurs for them to boost their marketing, managing shipping and servicing strategies. It is just during this time that they could use the advantage to hit targets and phase out old products. But taking advantage could also be pretty tough.

Holiday Dates to Come

Holidays are like being compressed in the last quarter of the year. It would be very beneficial to take note of these days and study them to better do a strategy and how you would better market and boost your sales.

Shopping Dates in November

-November 11^th – Veterans Day
-November 24^th – Thanks Giving
-November 25^th – Black Friday
-November 28^th – Cyber Monday

Shopping Dates in December

Dec 12^th – Green Monday
Dec 24^th – Super Saturday
Dec 16^th – Free Shipping Day
Dec 25^th – Christmas Day
Dec 24^th – Christmas Eve
Dec 26^th – Boxing Day (Canada, UK)
Dec 24^th – Hanukkah
Dec 31^st – New Year’s Eve

How to plan and prepare for the holidays?

Now you know the importance of planning for the holidays. And now its time for you to organize and prepare for them. 

Plan:

Pick which holidays you will be participating
You may want to pick just few of the holidays, because there is one almost every week and it would be unprofitable and tiring for you if you participate in all of it. As they say, only pick battles you know you can win.

A promotional calendar can be handy
If you already plotted out which holidays you will be participating, it would be best if you start to strategize. A good organization of everything would be beneficial on the success of your promotion.

Return policies and additional payment options must be straightened out
A handful of online and offline stores would offer more lenient and extended return and exchange policies for the holiday season, and it would be best if you also join their trend. But also consider how it would impact on your sales and your established strategies.

Prepare:

Emails
Having a vast email list can be an important an important channel of promotion. Promotional emails can be time consuming and nerve cracking. Several emails can be very beneficial for each promotion.

Ads
It is very important to plan and write catchy ads in advance as strong and compelling ones can be also time and mind consuming.

Website content
It is also very important to write compelling and website contents especially in advance to give Google time to pick them up and attract organic traffic. It is also worth considering to create separate landing pages for your ads and emails

Graphics
Catchy and eye pleasing graphics are very appreciated by shoppers and it helps to better understand your promotion. So it is very important to do graphics in advance and share them through your social media channels.

The final step after you carefully plan and follow the aforementioned steps is to launch your campaign as consistent as possible. If you planned and prepared properly, rest assured that your strategy and plan will go as smoothly as you expected.

Enjoy your treasured time and have great fun with heavy shopping in your holiday…

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