Internet users that use and spend time on your website may be very curious and are continuously having interactions with its features. Little did they know that some of those tiny interactions may matter the most, contrary to what some might think.

If we pour rice into a weighing scale little by little, we might observe that even these are just little grains, when poured constantly, is giving a drastic effect on the overall weight. Same is true with these small interactions on your website. Each of these small movements has an impact to a user’s whole website experience. But the good news is, you can use these small interactions to further improve their experience and make sure that your visitors can follow on further interaction as they navigate your site.

Microinteraction definition

Microinteractions are what we call to these small interactions. They are just some basic tasks that users are prompted to follow when using your site. Websites that are well created and designed will surely offer a positive perspective every time users interact with it, giving the feeling of being a part of the smooth movements and transitions. Interaction responses must also be feeling natural and smooth as well.

Microinteractions can be just a tiny speck of your website but it actually is the essential in making your site work. These interactions are made to allow users complete a single task like sync data from their gadgets to your site, control volume and brightness, upload photos, write a comment, or switching function on or off. Microinteraction is the result that shows up when users have successfully accomplished their wanted task.

How about the bounce rate?

Bounce rates, on the other hand, is the percentage of visitors that leave without viewing any pages on your website upon visiting it. We won’t really like that, isn’t it?  This percentage tries to remind you of the fact that your website isn’t appealing well to your desired traffic of visitors. They tend to have a difficulty finding for what they really want. The key on having a low bounce rate is to make sure that once visitors have opened your site, they are enticed to visit even more pages. Microinteractions can make this a possibility.

How to use microinteractions to enhance your user experience?

Adjustable Settings

Users would be very glad if they can freely adjust some custom user settings on your site such as volume, brightness, contrast and many others. You can include a small image, preferably animated and eye catchy so users can locate it easily and also make it very user friendly.

Allow for Messages or Comments

Having a room for messages and comments can be considered as a microinteraction. Users should have a dedicated place on your site where they can leave reviews and comments or a pathway in communicating with you. It is also important to respond to them as immediate and as kind as possible as this could be means to a boycott on your site. It is also very beneficial to train your social media response team to keep it king, humble, lowly and positive while bringing desirable results.

Have a status bar for any thing

If users want to download or upload something, or just waiting for something to buffer up, they should know the status of their task. Make sure that they aware of the status of their uploading or downloading or else they could be left out in the open. They won’t feel good in the experience if they were left behind.

Ensure that your visitors are well notified

Notifications itself is a microinteraction. Try to notify them if their orders were now being processed, packed or shipped. Having animated notifications can be appealing to the customers. It should catch their attention and ping them up if there are something important.

Microinteractions on your site can yield the best user experience. Having this can leave your visitors create positive feedback regarding your high quality website design. We hope that you consider these ideas to further lower down your bounce rate and leave your customers astonished.

Hoping this post can give you a heads up about Bounce Rate. You can also speak to us at +1 646 755 9669 or write-in at [email protected] to see how we can help.