Smartphones are a necessity for all people nowadays. It is widely used by businessmen, students, and elders alike. Almost everyone now uses their smartphones in their everyday lives. In fact, as per survey conducted early 2017, there are 2.32 billion people who use smartphones and is projected to rise up to 2.87 billion users by 2020. So entrepreneurs has another shot at boosting their business – by using mobile ads. App developers specializing in Android and iOS apps fight their way into visibility especially the ads they introduce to their apps. Having a huge traffic and downloads on your apps doesn’t mean you have a good brand reputation.

In advertising or marketing a certain product or service, businessmen do not realize that the mobile industry can give a giant leap for their brand’s reputation. Having a physical store isn’t enough nowadays. A lot of businesses also venture into mobile and app industry to further market their products and services. Through these, they strengthen their brand’s reputation.

When app developers create an app or a game, they need to make sure that they could accept mobile advertising to companies that seeks further marketing strategy. It could produce gains to both parties. As a study conducted by Sitecore and Vanson Bourne has found out, and I quote, “The research confirms brands need to focus on improving mobile experiences in real time, brands must also implement a flexible strategy and anticipate consumer expectations to evolve over time. Two-thirds of those surveyed admitted their expectations and requirements as a customer will change within the next three years.”

To set your apps good reputation in app stores, you need to focus on client reviews and ratings. But the common misunderstanding clients do is they use the review section to post problems or technicalities they face when using the app, instead of posting how they feel or what is their reactions when they used your app. But nevertheless, you should reply to their queries and resolve it in the next update. You should give utmost importance to your client’s queries and suggestions. In this way, you show to your clientele that you care about how they react to your app, thus setting your app as having a good reputation in the market.

Here are some ways for entrepreneurs can boost their brand’s reputation using mobile apps.

Try to get as many ratings and reviews as possible
You should accept both positive and negative reviews from users. It may help you improve your app and use the positive sides to further improve your app. But if you want a more positive expectations from new users, you can use segmenting tools to show only positive reviews and the negative reviews are only for your eyes.

Produce improvements from negative reviews as soon as possible
When you receive a negative review stating that they encounter problems using your app, you should try to fix it as soon as possible. Users having problems with your app can make them uninstall it. Doing so may leave a good feedback from your clients and will give you more positive reviews after fixing the bugs as reflected by the latest update.

Ask for reviews in the right timing
Users can get very annoyed if your app nags for reviews every single time or during the middle of a game battle. Try to make your apps ask for reviews after a purchase or when the player pauses or completes an objective of a game. Knowing the client’s experience is your goal in asking for reviews so it may affect the review if they would get annoyed.

Having a good consideration of customer reviews is the best step in having a good mobile reputation, so try your best to handle reviews, be it positive or negative.