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In an attempt to capture a very lucrative and growing online marketplace, not just small and medium enterprises but the brick-and-mortar businesses are also beefing up their existing marketing efforts with search marketing strategies.
Every website and business is different and so are their goals and target audiences. For each SEO project that we undertake, we make sure that a complete overview and business model is understood to strategize a tailor-made SEO campaign which includes:
Research specific to your business goals
Initial analysis and comparison report
Optimizing website Pages, Title, Content etc.
Link Building through various channels & directories
Tracking Ranking Traffic, Exit page, page views etc.
By implementing fundamental & SEO-friendly changes
Our first step includes creating titles and meta descriptions of targeted pages, along with optimization of content making sure that the website has a unique, relevant and keyword optimized content.
The effectiveness of the on-page optimization updates is cached to achieve a positive inclination in the rankings. Constant alterations may be applied on a periodic basis to comply to any of the search provider guidelines as well as to sustain the competition.
An important part of the process is to track where you are today and where do you wish to take your brand. We analyse the content, meta and backlinks of your competitors, and decipher their marketing efforts to strategize a campaign that brings you ahead in the competition.
Unlike the traditional times when the quantity of links was supposed to be more effective than the quality of links created on different websites, today link building has become an art where selecting the right category and quality of publisher is very important for result-oriented backlinks.