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Top 12 Web Design & Development Trends 2018

World Wide Web / December 7, 2017

Surely every tech-savvy person is pretty much obsessed with the latest when it comes to web development. Every upgrade to the web technologies raises the ante and standards when it comes to rating a site’s quality, and every web developer aims to incorporate these innovations to each and every website they develop.

The coming year 2018 will be all about immersive web experience. Virtual reality, artificial intelligence, and voice control are now becoming the standards in human-machine interaction. Clean, simple yet modern looking designs are now the must-haves in developing with such technologies. What will be the top web design trends next year?

1. Flat Design

Flat design was first introduced by Apple Inc., in their iOS 7. Windows then followed suit with the release of Windows 8, then Android also followed the flat design with the release of Android 5.0 “Lollipop” version. Since then, the three top operating systems for both mobile and desktop used flat design in their latest versions, namely, iOS 11, Windows 10 Fall Creators Update and 8.0 “Oreo”, respectively.

To even make the user’s experience a whole lot “flat-ish” and being sleek and modern just like these operating systems, almost all web developers incorporated flat designs into every website they create. Having a flat design is very excellent in both aesthetic and site performance factors: having a cleaner and minimalistic design is very fast to load yet very pleasing to the eye. This factor will even make flat design popular all throughout 2018.

2. Contemporary fonts and typography

The perfect partner for a flat and minimalistic design is also a classy kind of font. It was said that fast loading sites is very good for SEO and user experience. The challenge for web developers and designers is: how they can create high quality websites without depending on high-resolution images that takes too much time to load? Well, the solution to that problem is typography, and it is very important to use it to make your websites load faster than ever.

3. Parallax scrolling

With the rise of new website coding technologies such as HTML5, Javascripts and jQuery, and the obsolescence of old technologies such as the Flash, websites are now amazing as ever. Having a compelling design on your web site boosts traffic on it. Web users are now requiring websites with eye catching effects to shove off boredom and avoid clicking that dreaded back button. Combining these new website coding techniques will yield the Parallax Web Design, which is the most sought type of design nowadays.

4. Internet of Things (IoT)

The Internet of Things enables your usual home appliances and devices to connect to the internet and be able to control them using your computer or smartphone. Some great examples of such devices are smart light bulbs such as the Phillips Hue and door locks that needs your phone or fingerprint in order to be unlocked. Apple has already incorporated the Internet of Things technology in their devices using the HomeKit app, and is very important to web developers to incorporate this technology into their future projects.

5. Virtual Reality Video

This year, almost all websites contains a video, and almost all of them uses a video to introduce their site and who they are to their visitors. Apps such as iMovie and VivaVideo has made video creation even easier through their smartphones. And with the advent of Virtual Reality and the rising number of VR equipment on sale in the market, everyone jumps in the VR’s ship. Even adult entertainment sites now use virtual reality videos to give their viewers an even better viewing experience, so it is very important to use virtual reality videos on your websites this 2018.

6. Artificial Intelligence

To every online chat support we ask for help, it’s always the chatbots who greet as first. This bots at first seems to make your problems even worse but as artificial intelligence and machine learning evolves through time, they also became much smarter. Even social apps know you and your friend’s faces and tries to automatically tag you in photos. 2018 will bring a more seamless web experience by further streamlining it using AI.

7. Voice Search

Siri!”, “Okay Google!”, “Hey Cortana!” This are now the most frequently used terms when we speak with our smartphones. Its like we are having our own personal secretary with the use of these virtual assistants and can be interactive by only using your voice. Expect more voice activated websites this 2018.

8. Seamless Interactions

Using your smartphone now and wants to copy something from your phone to your computer? Apple introduced the Universal Clipboard in its devices, wherein everything you have copied from your iPhone can be pasted on your MacBook. Microsoft also integrates it to the Windows 10 Fall Creators Update and can link any smartphone regardless of its OS to your PC. You only have to install an app to your phone.

9. Security

With the rise of malware, viruses and more recently, ransomware in 2017, it is very important to heighten the security of your website. Make sure that your site’s security certificate is updated and your website can only be opened using the HTTPS protocol.

10. Rewarding Sites

More and more sites are now introducing and giving out rewards to their regular site visitors. Example of which is the ecommerce site Shopee, which enables loyal users to spin a virtual wheel wherein you can win deals, discounts, vouchers and Shopee coins.

11. Creating Mobile Optimized Websites

Smartphones and other mobile devices are more popular than ever before (and they are not going anywhere anytime soon), so optimizing your website for mobile isn’t just a trend or a side option, like it might have been in years past. Websites that aren’t mobile-friendly are quickly becoming defunct within our fast-evolving digital landscape. As time goes by, more and more websites will emerge that are mobile-friendly, pushing those that are not even farther down the search results page and away from customers.

12. Scalable Vector Graphics

SVGs can deliver you more high-quality and crisp images compared to the usual one such as PNG, GIF and JPG. They are vector images, contrary to latter ones which are in pixels, making them resizable without reducing quality.

2018 will be a year on which web design will closely revolve on designing simple yet powerful websites that are completely compatible with whatever device you are using while being focused on giving out the best user experience.

Is your website ready for 2018’s offerings?

Not sure? Well, our (real human) experts are just a phone call away to help you prepare your online presence for 2018. Call us at +1 646 755 9669 or email us at info@redfoxwebtech.com

Check out other IT Trends of 2018.

Tags: artificial intelligence, Augmented Reality, chatbots, Custom Mobile App, Custom websites, Internet of things, IoT, mobile friendly website, parallax, responsive website, Vector Graphics, voice search, web security system, website design

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