5 Key Performance Indicators to increase your Mobile App usage

Mobile / September 15, 2017

Do you own a mobile app? Or do you plan to create and have it available on the app stores soon? Do you want more people to download and engage with your mobile app?

Well, you’ve got to get into the shoes of your app users to really understand what triggers them to use your app and keep using it again and again. Here are 5 Key Performance Indicators (KPIs) that will give you a bird’s eye view and further help you increase your mobile app downloads.


1. Data Rendering

Remember last time when you were checking out a new app and all you were looking was a ‘page loader’ going round and round, buffering the page to load the content? That’s what rendering refers to. Your app should be optimized to request-fetch-and-load the relevant data on the app that gives the user a pleasant app experience.

2. Resource consumption

Every app is different and so is every mobile device that your user is using to run your app. Your app may be feature-rich, with a geo-location-tracking functionality, sections configured to auto-refresh in order to download real-time data or may be high-resolution video or images. Whereas, mobile phones come with different memory storage, processors, screen resolutions, battery mAh and so on. Your mobile app should be coded in such a way that it is accessible across various device makes & models and maintains adequate resource management for a smooth user-experience.

3. App Crashes & Bugs

Has it ever happened to you that you have spent 10 minutes making choices and adding products to your shopping cart and right when you were about to check-out and make the payment online to complete your order – Boooom – the app crashed?

The chances are that the app user would either never use your app or just simply uninstall your app from their device.

For a seamless user experience, you need to perform a rigorous testing through all the sections of your app on different operating systems and device platforms before even making it making publicly available on the app stores.

4. Latency Factor

From all your app functions, if not all, a few good numbers must be dependent on third-party APIs for data. Every request sent by a user through the app travels and communicates through the API and fetch-back the desired data into the app for the user. This cycle of event may take up to 1 second for a single request. Now imagine where a single action by a user generates multiple requests simultaneously – the latency in bringing back the data for the user should therefore be looked very carefully and any modifications in the methodology or coding must be addressed at the development stages itself. It is very crucial because the user does not (usually) have all the time in the world to keep waiting for your app to fetch data for them – they’d rather prefer to have a quick nap instead!

5. No relevant data

Your app may work very well – right from the loading, streaming videos, eCommerce capabilities and performance. But…. If your app does not provide relevant information to your users as it promises to give, the users will gradually leave you.

You’ve got to plan your mobile app journey with great care – right from day 1 – the idea inception through to the development till launch, marketing and upgrades thereafter. Every small detailing matters. The bottom line – your app needs to connect with your app users the way your app users would want to connect with your app.

We, at Red Fox, would love to hear your challenges, your story, your pain points and your ultimate destination where you want your app to reach. We know we can draft a strategy for your mobile app that would work based on your unique vision. Call us at +1 646 755 9669 or email us at


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